Tuesday, Not For Sale unveiled a highly anticipated change to the face of the organization by launching a new brand identity. The logo more accurately reflects the innovative methods Not For Sale is using to fight slavery.
“Not For Sale is entering into a new era of its existence,” says Allison Trowbridge, Not For Sale’s Senior Director of Brand and Partnerships. “The new logo signifies the uniqueness of our model.”
The logo represents Not For Sale’s mission to end slavery through business, and is accompanied by a video explaining the evolution of the symbol. The wrench in the center of the logo represents the empowerment that Not For Sale is building through international projects to break the cycle of vulnerability that leads to slavery.
The new logo is the product of award-winning designers Tosh Hall and Jessica Minn, former creative director and typographer at Landor Associates in San Francisco. The pro bono rebranding initiative for the organization began several months ago and was led by Hall’s design firm in Oakland, California. Both Hall and Minn viewed this project as an opportunity to contribute to the organization’s work and further the Not For Sale mission.
Not For Sale’s matchless approach to fighting slavery is the product of the collaboration of novel minds, and the new logo perfectly complements the organization’s ethos. For more information on Hall, please visit: toshhall.com.