Modern-day slavery is a business, and we’re going to fight it with business
Why is slavery the fastest growing criminal industry today? Our teams on the ground and international research both find that economic vulnerability is one of the leading factors of exploitation. In the short term, our international projects provide direct services to survivors and those at-risk to human trafficking. In the long run though, how do we deploy sustainable and effective solutions to actively curb the growth of slavery?
Not For Sale incubates business ideas to help empower some of the world’s most vulnerable communities. These strategies are inspired by our Montara Circle gatherings, which engage industry luminaries and some of the world’s brightest minds in various sectors.
We then create mass-market product opportunities in high-trafficked communities to offer jobs and trainings for at-risk individuals and survivors in need of a sustainable income. In addition, a percentage of revenue generated supports our groundwork in those regions. Jobs. Fundraising. Impact. This is the core of Not For Sale.
This year, we launched REBBL, an herbal tonic beverage designed to create economic development in the Peruvian Amazon—one of the most labor-exploited regions in the world. Watch the story of REBBL:
From inception to launch, REBBL brought together partnerships across multiple sectors (see Latham & Watkin’s work featured in AmLaw here) to create a world-class—and world changing—product. Beginning February 2013, REBBL begins regional distribution to independent natural food retailers.
REBBL is just an example of our strategy and efforts happening right now around the world. It represents our drive to create long-term, systemic solutions in the fight against slavery. More importantly, ventures like REBBL help us create impact on the ground in the regions that inspire us.