Stories

Free2Work App LAUNCH

Want to know what’s behind the toy or sweater you buy for your loved one this holiday season? The rating site Free2Work.org developed by The Not For Sale Campaign and supported by The International Labor Rights Forum (ILRF) is launching a new mobile phone application to provide consumers with this information while they shop. The mobile application, which is supported by Juniper Networks has been named one of the “11 Great Apps for 2011” by the SF AppShow. The Free2Work mobile application, allows consumers to easily browse company grades and information, get updates from other activists, and see the latest video and photos from the field. “The Free2Work application will provide conscious consumers with valuable information and company evaluation when they need it most, while they shop,” explains Not For Sale Campaign, President David Batstone, “we believe mobile applications and innovation can be a catalyst for social issues like trafficking.” The Free2Work website (www.Free2Work.org) also provides consumers with easily searchable products, learn more about various labor standards and corporate practices, and further their engagement through their consumption decisions.

Free2Work is the only resource for consumers with a particular concern for forced and child labor. So far, the website has evaluated and rated a broad range of the top products in the US market from garments to electronics to children’s toys and food using a comprehensive rating tool. Some of the companies that have already been rated include: Apple, Adidas, Gap, Hanes, Hasbro, HP, Levi’s, Nestle, Nike, Puma, Skechers, Timberland and Wal-Mart. As part of the project, many of the companies rated are also working to improve their ratings by strengthening their policies to eliminate labor rights abuses. The website also has numerous features where users can share information and resources, find ways to take action and offer feedback on the project. In the coming months, the website, which has been in the early development stages, will expand the range of information available to consumers. New products in different industries will be added in time for the holiday shopping season to help consumers make information decisions.

The SF AppShow discovers and breaks some of the hottest apps. Past presenters were featured in the New York Times, BBC, CNN and elsewhere after appearing in the AppShow. Each month we bring together 10 App developers to demo their newsworthy new apps and unrecognized app gems to a live audience with an exciting social backdrop. For more information visit www.sfappshow.com.

The Not For Sale Campaign equips and mobilizes Smart Activists to deploy innovative solutions to re-abolish slavery in their own backyards and across the globe. Together, we can end slavery in our lifetime. www.notforsalecampaign.org International Labor Rights Forum is an advocacy organization dedicated to achieving just and humane treatment for workers worldwide. www.laborrights.org

Download the Free2Work app from iTunes

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